Enrico Caleffi, founder of the homonimous firm, started his business activity in Rome at the end of the 19th century opening a clothing shop, in Via Due Macelli, in the corner of Via Capo le Case. We are in the Rome of D'Annunzio characterized by an élite who, taking care of their own clothes, often stop in Caleffi's shop.
His shop consolidates on the wave of the welfare spread in the country by Giolitti's Minister wise politics. That is why in 1911 Enrico Caleffi moves his shop into Via della Colonna Antonina in front of the seat of the Parliament, which becomes a firm landmark for the political class of the day. After the First World War Caleffi shop obtains a reputation especially for the style of the shirts.
The eldest Caleffi male invents a special, very wide shirt collar with two collarstuds,then called “after Gastone”, because it was inspired from the versatile Petrolini's famous character. In 1957 the shop becomes larger. Customers get more and more variegated, enumerating personages of the political, cultural, diplomatic world and of Roman as well as international nobility. At present the shop is managed by Caleffi's third generation who pursue the aim to perpetuate the spirit of severe elegance which marks it. Clothes are of the best manufacture and made with the best materials. The Italian and foreign hosiery is chosen among the best trademarks. Ties are handmade. In short, tradition goes on successfully.